Story by Sifiso Sibanda
Captains of industry in Bulawayo say the recently-held Zimbabwe International Trade Fair has inspired local industries to strive for growth and expansion.
The successful hosting of this year’s ZITF has challenged the Bulawayo business community to raise the bar of their operations if they are to remain relevant to the national economy.
Zimbabwe National Chamber of Commerce (ZNCC) Matabeleland Regional Vice President, Mr Louise Herbst has underscored the need for business entities to take a leaf from the ZITF and focus on quality production in line with local and global market demands.
“We as industry must focus our energies on production during this post-Covid period and stop complaining about sanctions, but push volumes and grow Bulawayo’s industries and also take advantage of the President’s support to businesses and further improve capacity utilisation,” he said.
Economist Mr Morris Mpela weighed in saying a business unusual approach is required for local business to access lucrative markets in the region and beyond to contribute to national economic growth.
“Let us as Bulawayo take full advantage of ZITF and be a part of the world market. We have also capture the national narrative and make sure that we make sure that we pace up in our approach to business,” said Mpela.
Chairperson of the Hospitality Association of Zimbabwe Bulawayo Chapter, Mr Kudzai Ratisai noted the need for a medium to long term plan to improve quality service in the hospitality sector.
“We have just 2 223 rooms in the city from 101 facilities, so we need to up our game and increase this and make sure that standards are in line with what is obtaining in the region if we are to remain comparative. So, a medium and long term plan is needed and we are talking about it as an industry,” he said.
The national economy is on a growth trajectory as the Second Republic institutes policies and measures to increase capacity utilisation and grow export earnings.