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Tuesday, June 6, 2023

ZBC and TV BRICS sign cooperation agreement.

THE Zimbabwe Broadcasting Corporation (ZBC) and TV BRICS have signed a Memorandum of Cooperation (MOC) wherein the parties will take joint actions on media cooperation about the current events of the internal and international developments of their countries.

This is the first media partner of the TV BRICS Media Network outside of the five countries and thanks to the cooperation, projects of the network will develop within the BRICS+ format.

TV BRICS and ZBC plan to exchange news and video content as well as analytical materials.

“TV BRICS is gradually working on the African cooperation. Interaction with the largest broadcasting corporation in Zimbabwe is a rapid progress in expanding partnership network in the continent,” said Janna Tolstikova, CEO of TV BRICS.

TV BRICS Media Network has also organised screenings of films about the nature of southern Africa on Brazilian TV channels and Indian film festivals.

“We are ready to develop this work with the media of Zimbabwe. We are confident that thanks to our partnership with such a media leader as ZBC, we will be able to effectively promote the culture, tourism, agricultural and industrial potential of Zimbabwe, social and humanitarian projects of the country in BRICS, as well as show the national Zimbabwean viewer a variety of opportunities that countries of the alliance are ready to share,” Janna Tolstikova added.

ZBC Chief Executive Officer Ms Adelaide Chikunguru noted, “The cooperation with TV BRICS offers us at ZBC, an exciting moment to explore mutually beneficial relations. Through this partnership we look forward to effectively communicate Zimbabwe’s foreign policy and enhance the image building mandate thrust upon us, as the national broadcaster to position Zimbabwe as a rising economic giant and a safe destination.

“We anticipate to harness the vast economic and developmental benefits that cooperation with BRICS countries can unlock on Zimbabwe through engagements and content sharing in spheres of business, cultural, historical and education.”

Ms Chikunguru expects the partnership will raise the profile of the national broadcaster on the international arena.

The Zimbabwe Broadcasting Corporation is the national broadcaster responsible for bringing news, entertainment, education and information to the global community.

ZBC operates six radio stations, and three television channels, providing a mix of news, current affairs, educational programming and music in English, Shona and Ndebele and 14 of the national languages recognised under the Constitution of Zimbabwe.

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