By Colette Musanyera
The Zimbabwe Broadcasting Corporation consolidated its position as the broadcaster of choice after scooping two awards at the 14TH edition of the SuperBrands Awards ceremony held at the Harare International Conference Centre this Friday.
ZBC’s Power FM was the first runner-up in the Electronic Media category, while Radio Zimbabwe was named the second runner-up in the Marketers Association of Zimbabwe-hosted awards.
“We are excited as Power FM and we owe the success to our loyal fans,” noted Power FM station manager, Scott Matengambiri.
Radio Zimbabwe station manager Sifelani Chikwape noted, “We feel so honoured as a station and we attribute this success to hard work and consistency. This is the 3rd time we are being awarded by MAZ and it’s really an honour.”
Other winners selected from diverse sectors which include Clothing and Fashion, Car hire, Fast Foods, Banking and Petroleum fuels, pledged their commitment to continue striving for excellence in customer engagement.
Guest speaker, Zambia Institute of Marketing President, Mr Mwewa Besa, lauded Zimbabwean companies for managing to get back on their feet after the Covid-19 pandemic.
“Owing to Covid-19, some companies failed to survive. I’m glad that Zimbabwean companies are still standing. Some brands we are celebrating tonight managed to excel in the face of the pandemic. Some moved from their usual businesses, turning adversity into an opportunity. I challenge you all to continue working hard and make Zimbabwe a breadbasket of the world,” he said.
The Guest of Honour was the Minister of Information, Publicity and Broadcasting Services, Senator Monica Mutsvangwa, who was represented by her Deputy, Honourable Kindness Paradza, who implored local businesses to ride on economic policies introduced by the second Republic to penetrate regional and international markets.
“As government, we made strides and signed a number of trade agreements with other African countries in line with the Zimbabwe is Open for Business mantra. I implore marketers to develop sellable brands to ensure a strong economy that will improve the lives of the citizens. The Zimbabwe Open for Business mantra is opening more avenues for the country to market its products. Let’s ride on these policies and penetrate the regional and international markets. I encourage citizens to support local brands for the creation of jobs and wealth.”
The SuperBrands Awards is an annual event which celebrates and supports the progress made by local products.
This year’s edition was held under the theme, ‘Brand Relevance and Dominance in the Age of the New Customer’.