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Thursday, December 8, 2022
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Buy Zim initiative key in unlocking local value chain

By Oleen Ndori

PRESIDENT Emmerson Mnangagwa says the government is committed to supporting the Buy Zimbabwe initiative which is meant to unlock the growth potential of local value chains which is critical in achieving Vision 2030.

The empowerment of local industries is key to the economic turnaround of the country and President Mnangagwa says the government is working with Buy Zimbabwe to promote local products and guard against the dumping of foreign products into the country.

“As the government, we are working with Buy Zimbabwe to promote enhanced market access for local brands during the festive season. As part of their campaign to promote local products, Buy Zimbabwe introduced Buy Zimbabwe week which this year runs from November 21 to November 25, under the theme ‘Defend and Grow Zimbabwean Products Market Share’.

“Government supports this local initiative which helps to unlock the growth potential of local value chains which are critical for achieving Vision 2030, as well as guarding against the risk of dumping of foreign products into Zimbabwe in search of the US dollar,” he said.

Cognisant of the fact that Zimbabweans are masters of their destiny, President Mnangagwa says the initiative plays a major part in taming inflationary pressures particularly ahead of the festive season.

“As I have always said, Nyika Inovakwa Nevene Vayo. Brick by Brick, Zimbabwe will be built by the efforts of its citizens. I am glad the taming of inflationary pressures has stabilised our macroeconomic conditions and created a stable, predictable and conducive environment for supporting the growth of local chains.

“Indeed, our wholesale and retail outlets are now full of locally produced goods. As you do your shopping, I exhort you to make a conscious decision this festive season to create jobs, wealth and pride for our great country, Zimbabwe by buying local,” he added.

The Buy Zimbabwe initiative is a practicable idea that has the potential to create an economic turn-around for the country.

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