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Friday, March 31, 2023

Brand Zimbabwe crucial in attracting investment

By Wellington Makonese

ZIMBABWEANS have been challenged to rally behind the recently launched Brand Zimbabwe project to enable the country to attract foreign investment for the growth of the local economy.

Zimbabwe’s image has suffered a severe battering from Western media after the country embarked on the land reform programme, hence the Second Republic’s drive to tell the true story of the nation through various strategies, including the Brand Zimbabwe project.

While interacting with diplomats in Bulawayo this Thursday, the Minister of Information Publicity and Broadcasting Services Senator Monica Mutsvangwa said locals must rally behind the Brand Zimbabwe project which seeks to promote the country as a tourism and investment destination of choice.

“The West sponsors local and international media to tarnish the country. We need to re-assert our real identities, who are we, we are here to spruce ourselves, this is what brand Zimbabwe is set to achieve. Launched on September 5, it signals the intention of the second republic to redress negative perceptions on the country,” she said.

She credited the Second Republic for the strides it is making in marketing the country to potential investors.

Diplomats believe the Second Republic’s strategy will expedite the attainment of vision 2030.

“It is prudent that we talk to other stakeholders so that we bring more direct investment to build the economy and build a brand,” said Zimbabwe’s Ambassador to Italy, Her Excellency Mietani Chauke.

Zimbabwe will make use of the Pan African Congress set for next year to cement its engagement and re-engagement drive to attract regional and foreign markets.

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